Cecil's Creamery—2018
CLIENT—
Cecil's Creamery
MY ROLE—
Branding, Design, Illustration, Lettering, Packaging, Photography
MORE INFO—
Cecil's Creamery is a fictional ice cream parlor with a vintage, family friendly aesthetic. The lettering provides that vintage design style, while the illustration of the character gives a more modern twist. The pint packaging also pulls in that vintage design style with the use of thick lines. The pints are designed in a way to simplify the decision process for buyers because the color of the pints is indicative of the flavors and that is also carries onto the design of the tops. Whether the pints are facing tops up or label out, the buyer will be bale to know what flavor they are getting with minimal reading involved. The pint carriers are a modification on coffee carriers, so if someone was to visit the ice cream shop and buy pints to take home they would not be so awkward to carry. The carriers allow for the design of the pints to be recognized as well as the logo exposure from the carrier itself.
