+ache Medication—2018
CLIENT—
+ache
MY ROLE—
Design, Packaging, Photography
MORE INFO—
+ache is a fictional medication brand that specializes in over-the-counter pain relief. Medicine packaging is overcrowded with tiny text, next to boxes that all seem to look the exact same and the last thing you want to do while in pain is spend an abundant amount of time looking for that one medicine. My goal through this packaging design was to simplify the the search process to color and illustration, so less time is needed to be spent reading. Each box has its own distinct color with an illustration corresponding to the area of the body that requires the pain relief. The boxes are centered around the most common types of pain people experience: headache, backache, stomachache, toothache, and earache.
